Marcela Siller
What do you see as your biggest strength in VMA?
Graphic design and space planning
What is one thing you achieved in the last 2 school years that you will remember for the rest of your life?
Despite the demands of managing multiple projects and balancing personal responsibilities, I am confident in my ability to consistently deliver high-quality results in any design-related field.
What is one way you surprised yourself this year?
I possess the skills and expertise to fabricate elements using diverse materials, further expanding my capabilities in various design disciplines.
What was a hard lesson you learned through your time in VMA?
It's not productive to constantly compare oneself or one's projects with others, nor to strive for perfection as a designer.
Is there a specific job you hope to get after graduation?
Any good opportunity in VMA or in a design field
Social Responsibility - Why Wait?
The window purpose was to communicate the urgency for blood donation need, drawing the attention of the audience with bags of blood arranged in a clock with a rotating mechanical hand and a strong but clear message. Using minimal elements and a bicolor palette with the use of repetition. - Individual project
December 2022
MontBlanc- Product Styling
MontBlanc This composition was inspired on the simplicity and elegance shape and colors of the Mont Blanc pen. The purpose was to mimic a breakfast nook with a casual contemporary aesthetic with the usage of warm natural lighting at the photo shoot and black and white elements placed strategically with different textures to remark the product as the protagonist of the scene. This project was thought to be used as an ad for an editorial format. - Individual project
December 2022
The Home Depot - Smart Home End cap
This project was a student challenge for The Home Depot and PAVE Global where the aim was to design a flexible merchandising solution considering the size, measurements, ease of assembly and distribution to merchandise Smart Home products in a typical THD's end cap rack. The design was thought to be 100% flat packed and with the premise that some elements can be reversible and using recyclables materials to contribute to the circular economy. - Individual project
March 2023
The Home Depot - Smart Home End cap
This project was a student challenge for The Home Depot and PAVE Global where the aim was to design a flexible merchandising solution considering the size, measurements, ease of assembly and distribution to merchandise Smart Home products in a typical THD's end cap rack. The design was thought to be 100% flat packed and with the premise that some elements can be reversible and using recyclables materials to contribute to the circular economy. - Individual project
March 2023
The Home Depot - Smart Home End cap
This project was a student challenge for The Home Depot and PAVE Global where the aim was to design a flexible merchandising solution considering the size, measurements, ease of assembly and distribution to merchandise Smart Home products in a typical THD's end cap rack. The design was thought to be 100% flat packed and with the premise that some elements can be reversible and using recyclables materials to contribute to the circular economy. - Individual project
March 2023
Apple Trade show booth
This design was inspired in the branding, illumination, materials, and fixtures of Apple at its points of sale, as well in the products offering of the brand. The space planning was thought with a functionality for an open trade show booth with a technological vibe aesthetic with different areas such as the learning and seating area, interactive vignette, product exhibition and registration zone. - Individual project
March 2023
Apple Trade show booth
This design was inspired in the branding, illumination, materials, and fixtures of Apple at its points of sale, as well in the products offering of the brand. The space planning was thought with a functionality for an open trade show booth with a technological vibe aesthetic with different areas such as the learning and seating area, interactive vignette, product exhibition and registration zone. - Individual project
March 2023
Apple Trade show booth
This design was inspired in the branding, illumination, materials, and fixtures of Apple at its points of sale, as well in the products offering of the brand. The space planning was thought with a functionality for an open trade show booth with a technological vibe aesthetic with different areas such as the learning and seating area, interactive vignette, product exhibition and registration zone. - Individual project
March 2023